Privacy Policy for Excellence

Last Updated: May 6, 2025

Welcome to Excellence! We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy explains how Excellence ("Excellence," "we," "us," or "our") collects, uses, shares, and protects your information when you use our website, mobile applications, and services (collectively, the "Services").

Our Services leverage Artificial Intelligence (AI) to help students improve their math skills. This involves collecting and processing various types of information, as detailed below.

Please read this Privacy Policy carefully. By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

1. Who We Are

Excellence is an educational technology company dedicated to providing innovative AI-powered tools to support students in their math learning journey.

2. Information We Collect

We collect information to provide and improve our Services, to communicate with you, and to ensure a personalized and effective learning experience. The types of information we collect depend on how you use our Services.

a. Information You Provide Directly to Us:

• Account Information: When you create an account, we collect your email address. You may optionally provide your phone number. We may also ask for other information like your name or grade level to personalize your experience.
• User Content:
  • Math Exercises: You may share images or photographs of math exercises with us for analysis and assistance. These images may incidentally contain other information visible in the background or on the document.
  • Text Inputs: You may provide text-based questions, notes, or other information related to your math queries.
  • Solutions and Workings: Information you provide showing your attempts or solutions to math problems.
• Communications: If you contact us directly (e.g., for customer support), we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

b. Information We Collect Automatically When You Use Our Services:

• Usage Data: We collect information about your interactions with our Services. This includes the features you use, the pages you visit, the time and date of your access, the duration of your sessions, your progress, and other actions you take within the Services.
• Device and Connection Information: We collect information about the computer, phone, tablet, or other devices you use to access our Services. This may include your IP address, operating system, browser type, device identifiers, mobile network information, and crash data.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities over time and across different websites following your use of our Services. Cookies help us provide, protect, and improve our Services, such as by personalizing content, tailoring and measuring ads (if applicable), and providing a safer experience. You can control the use of cookies at the individual browser level.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Personalize Our Services:
  • To operate and maintain our Services, including processing math exercises and providing AI-driven assistance.
  • To create and manage your account.
  • To personalize your learning experience based on your progress and interactions.
• To Improve Our Services:
  • To understand how users interact with our Services and identify areas for improvement.
  • To develop new features, functionalities, and educational content.
  • To conduct research and analysis, including training and refining our AI models. Data used for AI model training will be anonymized or aggregated where feasible.
• To Communicate With You:
  • To send you service-related announcements, updates, security alerts, and administrative messages.
  • To respond to your comments, questions, and requests, and provide customer support.
  • To send you marketing communications (if you opt-in), from which you can unsubscribe at any time.
• For Security and Compliance:
  • To protect the security and integrity of our Services, prevent fraud, and enforce our Terms of Service.
  • To comply with legal obligations, resolve disputes, and enforce our agreements.
• Analytics:
  • We use analytics tools to understand usage patterns, diagnose problems, and improve our products. This data is often aggregated and anonymized.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Third-Party Service Providers: We engage third-party companies and individuals to perform services on our behalf. These services include:
  • Cloud Storage: We use third-party cloud storage providers, such as Amazon Web Services (AWS S3), to store the information you provide, including images of math exercises and other User Content. These providers are contractually obligated to protect your data.
  • AI Model Providers (Large Language Models - LLMs): To provide some of our AI-powered features, we may send your text inputs (and in some cases, data derived from images) to third-party LLM providers, such as Google (for services like Gemini). We aim to do this in a way that respects your privacy, for example, by seeking contractual assurances for data handling or by minimizing the personal data shared. The processing by these providers is subject to their respective privacy policies and security measures.
  • Analytics Providers: We use analytics services (e.g., Google Analytics) to help us understand and improve our Services. These providers may use cookies and similar technologies to collect and analyze information about your use of the Services.
  • Other Service Providers: We may use other providers for services such as customer support platforms, communication tools, and security services.
  We ensure that these third-party service providers have access to your information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:
  • Comply with a legal obligation, subpoena, court order, or other governmental request.
  • Protect and defend the rights or property of Excellence.
  • Prevent or investigate possible wrongdoing in connection with the Services.
  • Protect the personal safety of users of the Services or the public.
• Business Transfers: If Excellence is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be sold or transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Services of any change in ownership or uses of your personal information.
• With Your Consent: We may share your information for other purposes if you have given us your explicit consent to do so.
• Aggregated or Anonymized Data: We may share aggregated or anonymized information that does not directly identify you with third parties for research, marketing, analytics, or other purposes.

5. Data Storage and Security

• Data Storage: Your information, including images and text inputs, is stored on secure servers, which may be located in various countries. We primarily use Amazon Web Services (AWS S3) for data storage, which provides robust security measures.
• Data Security: We implement a variety of technical, administrative, and physical security measures designed to protect the security of your personal information. These measures include encryption, access controls, and secure software development practices. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your information. It is important that you protect against unauthorized access to your account and information by choosing your password carefully and keeping your password and device secure.

6. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include:

• Right to Access: You may have the right to request access to the personal information we hold about you.
• Right to Rectification: You may have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Erasure (Right to be Forgotten): You may have the right to request that we delete your personal information, subject to certain exceptions (e.g., where the data is required for compliance with a legal obligation or for the establishment, exercise, or defense of legal claims).
• Right to Restrict Processing: You may have the right to request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
• Right to Object: You may have the right to object to our processing of your personal information in certain circumstances, particularly where we are processing your data for direct marketing purposes or based on our legitimate interests.
• Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Opt-out of Communications: You can opt out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails. Even if you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
• Cookie Choices: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

To exercise any of these rights, please contact us at privacy@excellence-ai.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before processing your request.

7. Children's Privacy and Student Data

Excellence is committed to protecting the privacy of young learners.

• Age Limitation: Our Services are not directed to children under the age of 13 (or a higher age threshold if required by applicable law in your jurisdiction, e.g., 16 in some EU countries for GDPR purposes) without verifiable parental consent. We do not knowingly collect personal information from children under this age without such consent.
• Collection and Use of Children's Information: If we learn that we have collected personal information from a child under the applicable minimum age without parental consent, we will take steps to delete that information as soon as possible. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us at privacy@excellence-ai.com.
• Parental Rights: Parents or guardians of children using our Services may have the right to review the information we have collected from their child, request deletion of that information, and refuse to allow further collection or use of their child's information.
• Student Data: We understand the sensitivity of student data. When Excellence is used by schools or educational institutions, we may process student data on behalf of and under the instruction of the school or institution, which is acting as the data controller. In such cases, the school's or institution's privacy policy will also apply. We will work with educational institutions to ensure compliance with applicable student privacy laws, such as the Family Educational Rights and Privacy Act (FERPA) in the United States, where applicable.

We encourage parents and educators to supervise children's online activities and to learn about the tools and services that can help provide a child-friendly online environment.

8. Data Retention

We will retain your personal information for as long as your account is active or as needed to provide you with our Services. We may also retain your personal information for a longer period as necessary to comply with our legal obligations (e.g., tax, accounting, or other legal requirements), resolve disputes, enforce our agreements, and for legitimate business purposes such as improving our AI models (typically using anonymized or aggregated data).

The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide Services to you.
• Whether there is a legal obligation to which we are subject.
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

When we no longer need to retain your personal information for these purposes, we will securely delete or anonymize it.

9. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States (where our primary operations and service providers like AWS are based) and process it there.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. Where required by applicable law (e.g., for transfers of personal data from the European Economic Area or the UK), we will implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. If we make material changes, we will notify you by email (sent to the email address specified in your account), by posting a prominent notice on our Services, or as otherwise required by applicable law, prior to the change becoming effective. We encourage you to review this Privacy Policy periodically for any updates. The "Last Updated" date at the top of this policy indicates when it was last revised.

11. Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us at: